Community Forest Project

Watch the campaign video here

Project Description

During the initial phase of founding the WiroArt, I devised a creative way of advertising the platform while doing good for society.

My roles

Campaign design, video production, performance, fundraising.

What inspired me and what was the goal?

I've always been intrigued by performance art that engages the public within the artistic experience. I aimed to design a performance-based campaign with three productive goals.

1. Promoting and showcasing what WiroArt is.

2. Supporting the environmental cause by donating to the nonprofit Greenpeace.org.

3. Delivering a warm message about the topic of "community" and "diversity."

After the campaign

After the completion of the campaign, the artwork created by the public was published and made available for sale on WiroArt.

100% of the profit from that art has been donated to the Greenpeace organization for its continuous contributions.

View "Community Forest Project" on WiroArt